Yes a conversation and not a pitch. Been coaching in sales now for 20+ years and I can say with certainty that people do not like being sold (pitched) to, but they do love to buy.
What this means for you is that you MUST stop trying to get people to buy from you and leave that decision to them. You can influence this decision in your favour by having a structure to your conversation that allows for a two way flow of information BUT leaves you in charge of where that conversation goes and its outcome; and you must be influencing that decision always. Meaning everything you do must point to them taking an action. Just don’t make it look like a pitch. You do this by having a conversation, and one they can relate to.
Best of all by having a structure then you know exactly what you are doing and where you are up to. It makes you better prepared for anything the customer throws at you and leaves little to chance.
Yes such a structure is possible. In fact you are reading the introduction to just that. The 5 steps is literally a scaffolding to any conversation. That includes 1:1 speaking be it a sales transaction or an interview of any type all the way to public speaking and addressing an audience of any size. This will work as it is; well enough of the chatter the best way to show it is to actually go through it with you. That is what the series of videos is about.
In the videos we will together cover all 5 of the steps which are…
Introduction – The saying “Hello”, get their attention.
Short Story – Who you are and what you are doing and why
Presentation – Where you go through the benefits of what you have backed up by features. Rememeber the initial buying decision is an emotional one, that is later backed up by logic.
Close or call to action as some refer to it. Literally get an agreement to go forwards or not.
REHASH – This is where you consolidate the sale/decision with logic thus reducing dissatisfied customers and refunds.
As with all things there are two choices to make. Firstly you can leave here and never come back. meaning you go round in circles trying to find the ‘magic’ pill for starting and growing your business. Or you can realise that you are at the magic pill but you understand that it will need more than one dose to help you get what you want. The good news is that you can get that repeat dose by joining our newsletter and receive free updates on videos and posts on the blog so that you can benefit from. Everyoneon that gets the newsletter also gets access to our Facebook group and can engage with me personally and ask any question they like.
What will you do? Go on your merry way or enter your email, confirm your subscription in the first email you get (look out for it) and see how you can directly benefit from the first second?
Just down there, go on sign up. It will change your life.